Amazon.com in Indian e-commerce through junglee.com

           Amazon.com is one of the largest E-commerce sites, entered into huge Indian e-commerce market through junglee.com.  It launches a watered-down version of its online shopping portal called junglee.com. Junglee.com offers 12 millions products from over 14,000 Indian and global brands. Junglee.com is bit different from Amazon.com, it will not only show product from Amazon, but also product from many other Indian Retailers and Brands.  The site allows shoppers to compare prices online, but most actual purchase must be made through a network of third party retailers. Users will have options to buy shoes from Reebok, computer gadgets from Microsoft India, clothes from Fabindia, luxury leather handbags from Hidesign, baby products from FirstCry, jewellery from Gitanjali Gifts and many more.Some important facts about junglee.com

• Amazon had acquired Junglee Corp in 1998.
• It’s a Beta release.
• There are three ways to discover products from catalogue, Search field option, Categorization by departments and sub departments and Featured Departments.
• More than 35 categories which includes mobile phones, cameras, toys & games, baby products, books, music, movies & TV, clothing, jewellery, health and beauty, kitchen & home products

• On mouse over the item shows the basic details of product with no. of available sellers.

• It navigates to detail page for the particular item on click, which shows the available buying options.

• Existing Amazon users can login using their Amazon credentials.
• Retailers can upload their product catalogs for free on Junglee.com using Amazon’s Product Ads program.
• Users can give the product review.

Will it able to survive in most crowded Indian e-commerce space with the competitor like Flipkart.com?
.