Lotaris Invites Windows 8 Developers to Early Release Program for Industry-First Alternative to Windows Commerce Engine
Offers Direct User Relationships, More App Sales Control
and Greater Profit from the Windows Store
SAN FRANCISCO, CA, December 12, 2012 – Lotaris, a leader in mobile application licensing and transaction management for developers, independent software vendors and software publishers, today opened the Lotaris in-appCommerce for Windows 8 Early Release Program. Lotaris’ collaborative three-month program, available to the first 300 registrants, enables developers to keep 100% of their revenues for 90 days after account activation. The Lotaris service leverages Microsoft’s industry-first opportunity for developers to use a third-party commerce platform within the Windows Store and provides more control over mobile and PC app licensing and payments.
Lotaris in-appCommerce for Windows 8 offers app developers a compelling alternative to the Windows Commerce Engine, enabling direct user relationships and maximizing revenues with a full range of app licensing and payment functions. The service puts developers and ISVs in control of how they license and charge for Windows apps by removing the barriers to buying and giving end users the ability to license and pay for apps on any Windows 8 device – PC, tablet or smartphone – in familiar ways: subscription, usage-limited trials, time-limited trials, full-app purchase, and more.
“The recent success of Windows 8 has given new impetus to the OS war. Research shows that 10% of Windows Phone gamers spend more than $25 a month in the Windows Store, compared to just 4% on both iOS and Android. These ‘Whales,’ along with flexibility of the app licensing and payment business models enabled through the new Lotaris in-appCommerce service, offer great monetization opportunities for Windows 8 app developers,” said Christophe Lienhard, Chief Operations Officer, Lotaris.
“Lotaris in-appCommerce is much more than an app store license tool or mobile commerce platform. It is an app license management system that spans platforms and ecosystems. It will provide developers with deep commerce functionality including a self-service portal, complete in-app purchasing, user-flows, in-app catalog management, billing and payments, merchant of record, back-office and customer care tools, and reporting and analytics,” added Mr. Lienhard.
During the Early Release Program, Windows 8 developers will help test the Lotaris in-appCommerce for Windows 8 service, while leveraging revenue-generating benefits including:
- Easy set up and migration – from the Windows Store API to the Lotaris API, and even back again
- Dynamic licensing – that enables mobile-centric business models and the ability to work with multiple channels, payments and platforms
- Customer intelligence and CRM – through reporting and analytics, over time
- Convenient in-app licensing – for both Windows 7 and Windows 8, on a single commerce platform.
The three-month program begins today. Windows 8 developers may sign up to request the SDK from the Lotaris self-service portal, which offers simple activation and live support, then quickly begin to optimize revenues using the industry’s most flexible in-app commerce platform.
Early Release Program members are also encouraged to participate in the Lotaris-hosted Windows 8 Commerce Group on LinkedIn and to follow @Lotaris on Twitter.
Lotaris provides application developers, ISVs and distributors a more cost-effective and intelligent way of managing and monetizing their mobile applications. Independent of device, network or channel, the Lotaris platform allows applications to be licensed according to the behaviors and preferences of their users, maximizing both the usability and profitability of the application. It is used by a diverse range of companies, from established software vendors to games developers. Based in Switzerland, with subsidiaries in San Francisco, Singapore and Tokyo, Lotaris S.A. distributes its platform services worldwide to customers including Symantec, Sega, Capcom, Digital River, and others. For more details visit lotaris.com.
|Liza Colburn (N. America)|
|Annatina Tibbs (Europe) Corporate Affairs Manager+41 24 420 78 35|
|Ian Ho (Asia)|
Director, Corporate Development