Save money on your favorite online stores – Flipit India
Flipit.com is a global money saving platform that’s currently available in 22 countries, offering discount coupons for each country’s most popular online merchants with relevant information on how to save money in each country. In addition to this, Flipit includes Flipit Plus, a lifestyle magazine that not only aims to bring readers informative savings guides, but an entertaining collection of articles spanning a variety of topics readers are bound to find interesting and useful.
Launched on – May 2013
Revenue model – Flipit.com generates its revenue according to an organic performance-marketing based model, which functions around an affiliate marketing scheme. Therefore, Flipit.com earns a small commission every time a visitor successfully uses a coupon code that is published on site.
Uniqueness – Flipit personalizes its content for each user that signs up as best as possible so that repeat visitors are not overwhelmed with choice and are not forced to click through irrelevant content to find what they are looking for. When a person subscribes to Flipit for free, they can specify which shop deals or categories they are most interested in being notified about and can alter their personal settings whenever they like.
Challenges – Although Flipit’s crew spans as many nationalities as it does country-specific websites, continuously adapting to the logistical differences that each continent or country brings is a challenge. Keeping the Flipit platform ready for spontaneous change and remaining dynamic in order to deliver exactly what country users are looking for, and how they are looking for it, has probably been the biggest challenge so far.
Achievements – The above mentioned hurdles and overcoming them are achievements just as much as they are challenges.
Future Goal – Flipit would like to expand to at least 50 countries in the near future
Competitors – Flipit India has several Indian competitors such as Coupon Dunia, Couponation, Coupon Rani and CouponzGuru just to name a few.
How different – Flipit India doesn’t necessarily aim to be the largest coupon site in India if that means sacrificing quality. Quality is a lot more important than quantity so Flipit India may not have as many merchants online as its competitors, but it is able to fulfill what visitors expect to find when they land on the page of their choice. Flipit is also different in the sense that it has real global advantage and partnerships so there are exclusive coupons that only Flipit has access to.
Founders detail – Jochem Vroom has a background in affiliate marketing (from Zanox) and focuses on innovation, while Jelle van der Bij has an MSc and focuses on administration and finance.
Funding status – Flipit is self-funded.
Headquarter(HQ) – Amsterdam, The Netherlands
Visit more – www.flipit.com/in