Socialgiri -The Celeb Network, Launches iPad App
NEW YORK, NY & NEW DELHI, INDIA, April 14, 2014—Socialgiri released its new iPad version today, an extension of the free app that has been featured on the iTunes India “Social Networking” and “What’s Hot” charts since its initial release in October 2013. Created with the goal to link celebrities, aspiring stars and fans, Socialgiri members curate their own entertainment industry social stream, choosing among over 500 social media celebrities from Bollywood, Hollywood, music, sports, fashion & politics.
“We released this iPad version to thank our users for the 20,000+ downloads as well as respond to the demand we are seeing from the communities we serve.” says Co-founder and CEO Masood Khatri. “We’ll continue to grow in tandem with our users,” he continued, “and based on their suggestions, we already crowd-sourced more than 300 stars that have been added to our original list of 200 celebrities.”
Socialgiri simplifies the use of social media by providing access to a curated list of 500+ pre-screened celebrities and consolidating their Facebook, Twitter and Instagram updates. Through the selection of favorites, the fan creates a customized social stream of celebrity updates. Users can like, love and share in the Socialgiri app, and this feedback is transferred directly to their selected social media platforms.
“We are targeting 13-28 year old smartphone and tablet users in India, one of the fastest growing markets in the world,” stated Co-founder Margaret Simons. “Global smartphone growth has shifted to India as teens choose technology-forward devices, and feature phone users upgrade to higher-performing smartphones, which are rapidly becoming affordable for consumers,” she continued. Smartphone ownership in India tripled in 2013, and now exceeds 50 million consumers. Recent surveys indicate ownership will exceed 100 million by the end of 2014. Indian participation in social media has also soared, with over 80 million participants expected by mid-2014. With a population of over 1.2 billion, there’s still significant room for growth as use of social media approaches international norms.
The entertainment and advertising sectors have highlighted the role of social media in amplifying the impact of traditional word of mouth communication. The potential use of this new form of outreach is increasingly compelling in political circles. “One of the reasons we began covering politics on Socialgiri was the influence social media had on the election of the AAP (Aam Admi Party),” shared Co-founder Gazala Wani.
Socialgiri was founded in 2013 by Masood Khatri, Margaret Simons, Gazala Wani, and Suhail Ahmed. Khatri previously founded Envesage, a strategic consulting firm. Simons’ career has included positions at Goldman Sachs, UBS and Rutgers University. Wani has held positions at Infovision, American Express and Mastercard. Suhail Ahmed and Gazala Wani are also both a part of Envesage’s management team.
About Socialgiri Inc
The Socialgiri is a free app available for download via iTunes for iPhone and iPad and Google Play for Android devices. Located in New York, NY and New Delhi, India, the Socialgiri team was founded in 2013 with the goal to become the social networking hub for the entertainment industry, where everyone from fans to celebrities discovers, realizes and monetizes their star power.