Watch out for these Mobile Marketing Trends for 2015
It is mobile-trusting world. Mobile devices are now our primary access points for information. And it doesn’t stop at that. It is also the source of action.
With the smartphone adding more power to the consumers today, consumer is all powerful and drives the way businesses function. Mobile engagement is imperative. Marketing strategies that understand their target consumers’ mobile behavior are clearly at an advantage. Predicting the trends is of even more importance to stay prepared and competent.
Traditional marketing is now dead. Marketing, now is not just about informing about what you have. It’s about creating lasting ‘experience’. The consumer holds the remote control. Personalized advertising is the norm and it sure is here to stay and grow.
Let’s look at the emerging trends marketers should prepare.
Give Control: Ask your consumer what they want and cater accordingly
According to AdVid’s report, 95% of respondents feel annoyed when they receive messages/ads without their permission. Consumers today don’t entertain contents that are not relevant and those that are forced at them. Give the user the control and to retain them and cater to their liking & preferences.
Improve customer engagement with user permission and align your marketing campaign flexible enough to fit the changing behavior.
Micro-Targeting: Personalized Marketing
Relevancy and Simplicity are the keys to personalized marketing. Consumers prefer advertising formats that are simple, interactive and those that make sense to them and not that are generic. With advanced tools to track user behavior, it has gotten only easier to collate the information and design a campaign accordingly. Personalizing the experience while also instilling your ads (meaning up sell & cross-sell) is the trickiest part. Users feel good when they are given control of what, how and when they receive marketing messages. The result is the delightful response you have been waiting for.
Keep your content compatible to all screen sizes, devices and channels. Users will want to connect and interact anytime, anywhere, through any channel and via any device. It is upto you to match up to them.
Mobility gives you the immense advantage of reaching the consumer immediately and personally. Just make sure you are at your responsive best and gather the invaluable location, identity and the social behavior of your consumers to keep them talking to you.
Ensure your presence across the mediums
Don’t keep the guessing work going when you can predict the possible channels via which consumers could opt for to interact with your brand. Keep the messaging uniform throughout all the mediums. You’ll never know which medium the users would prefer to look at you, hence be omnipresent & consistent. Design advertisements of all sizes and keep them concise to draw them.
Take an integrated digital approach
Today’s consumers have multiple options to choose from. Customer experiences are not secluded. Don’t limit your options. Get creative. One of the best tools available is having an app aligned with your brand.
SEMRush reports of a growing trend of using apps for shopping via smartphones. While NinithDecimal pointed out that smartphone use for shopping increased significantly when 45% of consumers made a purchase after seeing a mobile ad.
Integrate the geo-location and identity to customize offers and convey them via apps. Retain user attention by updating the app with relevant contents regularly. Outdated apps are easily forgotten and don’t sell.
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